Map of Business Airline in Indonesia
Map of Business Airline in Indonesia
Means, the growth of the domestic aviation market in Indonesia since 2000 is 18%, 27%, 38%, and reached a peak 44% in 2003, then decreased to 7% next year. The numbers of domestic aviation market growth was revealed in the research Marketing Research Indonesia (MRI) entitled Aviation Consumer and Market Services of the Interior. Taking into account the development in all parts of Indonesia and the price competition that continue to occur, MRI estimates in the next five years the average growth in domestic passenger flow can still reach 15%.
Passenger flow on the calculated spread of 204 airports and operates throughout Indonesia. Of all the airport’s, Soekarno-Hatta is the largest and has a share of 31%. Growth in airport passenger flow is also remarkable, last reached 52% in 2003, but then stagnated (naik1%). The next busiest airport is Juanda (Surabaya) and Ngurah Rai (Denpasar).
When in 1999 Indonesia has five new airlines, there are currently 25 airlines with regular schedules. Even the government has given licenses to 37 airlines. The airline is incorporated in INACA (Association of National Civil Aviation Company) numbered 17, and the number of domestic passengers they serve as many as 26 million are served by 14 companies. Garuda is still the market leader in the domestic aviation industry with a share of 24%. However, new players Lion contenders exceptional (23%), followed by Merpati (11%), and Mandala (11%). Various other airlines have about a third of the market.
According to the survey results of MRI, among the 529 passengers from Jakarta, Bandung, Semarang, Surabaya, Medan and Makassar in March-June 2005 showed Garuda is still the most memorable brand (top of mind) by 38%, followed by Lion Air (22%) , Mandala (9%), Pigeon (7%) and Batavia Air (7%). From the survey was acquired share of the brand (brand shares) Garuda followed by 28% and Lion Air (23%). Comparing Garuda and Lion was very interesting. Garuda selected consumers more for reasons of service, comfort, safety, brands and availability of routes. Instead, Lion Air was chosen by more consumers because of price, timeliness and access to obtain tickets.